Author: Matt Purdue

Matt has been a professional journalist, author and corporate communicator for more than 30 years. He began his career covering motorsports in the 1990s for the Los Angeles Daily News. During his career, he has collaborated with some of the leading brands in racing. As a Partner at the integrated PR/marketing firm Peppercomm, he worked alongside Pirelli, MoneyGram Haas F1 Team and the MINI John Cooper Works Racing Team. He also holds a certificate in Motorsports Marketing & Partnerships from ELVTR.
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Formula 1: What we learned from the final Bahrain test session

The final 2026 Formula 1 testing session in Bahrain showcased Scuderia Ferrari’s prowess, with Charles Leclerc delivering the fastest lap of 1:31.992. Mercedes and McLaren showed strong performances, while Red Bull’s Max Verstappen was third. The rookie Arvid Lindblad set a record with 165 laps, and the Cadillac team completed a successful debut testing campaign. Continue reading Formula 1: What we learned from the final Bahrain test session

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F1: What We Learned From The First Week of Bahrain Testing

The initial testing event for the 2026 Formula 1 season in Bahrain revealed critical insights into team performances. Mercedes struggled initially but improved dramatically by day three, with Antonelli achieving the fastest time. Ferrari showed promise with solid reliability, while McLaren maintained strong performance without much fanfare. Red Bull faced challenges but might be keeping their potential under wraps. Continue reading F1: What We Learned From The First Week of Bahrain Testing

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Cadillac F1 Unveils Stunning New Car at Super Bowl With Surprising Twists

The reveal of the new U.S.-based Cadillac F1 Team car’s livery on Sunday occurred in the most American way possible: With a commercial during the Super Bowl, the most red, white and blue event of them all. It was a brilliant strategic move by the team to get their emerging brand in front of more than 100 million viewers from across every demographic. Fortunately for … Continue reading Cadillac F1 Unveils Stunning New Car at Super Bowl With Surprising Twists

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Formula 1 2026: The Top 7 Storylines to Follow Heading Into the New Season

Whether this is your first year or your 50th year following F1, the 2026 season is shaping up to be a campaign like no other. The Grand Prix racing begins the weekend of March 6-8 in Australia, but we’re already seeing fascinating themes emerge. As the countdown to the first race of the 77th F1 season ticks down, let’s dive into the top seven storylines everyone should … Continue reading Formula 1 2026: The Top 7 Storylines to Follow Heading Into the New Season

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