Outlaw Light Beer is making a major push into the NASCAR spotlight, partnering with 23XI Racing for a high-profile collaboration during the 2026 NASCAR Cup Series season. The partnership centers around one of the sport’s marquee weekends in Nashville and aligns the rapidly growing beer brand with one of NASCAR’s hottest organizations and one of its most successful drivers, Tyler Reddick.

The collaboration will feature Outlaw Light branding on Reddick’s No. 45 Toyota Camry XSE during the Nashville race weekend while also creating a full slate of fan-focused events and activations throughout the city. It marks another major step in Outlaw Light’s expansion into motorsports and live entertainment as the company continues to grow nationwide.

Few drivers could provide better momentum for a partnership than Reddick. The 23XI Racing driver opened the 2026 season in historic fashion by winning the first three races of the year, including the Daytona 500. He became the first driver in NASCAR Cup Series history to accomplish that feat and currently leads the championship standings with five victories already this season.

Nashville will serve as the centerpiece of the collaboration, with Outlaw Light becoming the featured beer throughout 23XI Racing’s race-week festivities at Chief’s on Broadway from May 29-31. The weekend includes fan experiences, retail promotions, VIP hospitality events, and appearances from drivers and partners connected to the team.

One of the featured attractions will be a Friday meet-and-greet with Reddick at Frugal MacDoogal and later at Chief’s on Broadway. Fans attending the events can expect branded experiences, giveaways, and opportunities to interact directly with one of NASCAR’s top stars.

The celebration continues Sunday with the official Outlaw x 23XI watch party at Chief’s, where fans will be able to watch the race live while enjoying specialty offers, VIP access, and race-day experiences tied directly to the No. 45 team.

For Outlaw Light CEO Ari Opsahl, the partnership represents a natural fit between the brand and racing culture.

“Racing culture has always shared a lot of the same values that built this brand,” Opsahl said. “What stood out to us about 23XI Racing was how the organization connects with fans beyond the track. Nashville gives us the opportunity to create experiences that feel personal and memorable while putting Outlaw in front of one of the most passionate fan bases in sports.”

The partnership also reflects 23XI Racing’s continued focus on building strong lifestyle and entertainment connections around its NASCAR presence. Team president Steve Lauletta emphasized the importance of fan engagement in the collaboration.

“23XI Racing continues to look for brands that understand the importance of meaningful fan engagement and shared experiences,” Lauletta said. “Outlaw has built strong momentum by connecting with consumers in authentic ways, and this collaboration adds another layer to what will be an exciting weekend in Nashville.”

The move adds to what has already been a breakout stretch for Outlaw Light. The company recently became the fastest-growing independent light beer brand in the United States and now distributes products across all 50 states. NASCAR’s passionate fan base and race-week atmosphere provide a natural platform for continued growth.

With Tyler Reddick winning races, 23XI Racing continuing to expand its footprint, and Outlaw Light aggressively building its national brand, the Nashville partnership arrives at the perfect time for all involved.