In a bid to increase excitement and fan engagement, NASCAR unveiled plans Monday for an in-season, bracket-style tournament during the 2025 Cup Series campaign. The tournament will take place over the stretch of races aired by new broadcast partner TNT Sports as part of NASCAR’s new media rights deal.
The 32-driver tournament field will be seeded based on results from the three preceding Cup races exclusively aired on Prime Video. Once the tournament begins during TNT’s first race broadcast, drivers will go head-to-head in a bracket format, with the higher seed advancing each round until a champion is crowned.
The winner will take home a $1 million prize, raising the stakes during a pivotal summer stretch of the NASCAR schedule. The midseason tournament aims to inject a fresh competitive dynamic while delivering unprecedented coverage and engagement opportunities across TNT Sports’ platforms. Continue reading NASCAR Shakes Things Up with In-Season Tournament for 2025