Chase Briscoe has confirmed that Mahindra Tractors, his longtime sponsor at Stewart-Haas Racing (SHR), will not be joining him at Joe Gibbs Racing (JGR) for the 2025 NASCAR Cup Series season. The revelation came during a Reddit Ask Me Anything (AMA) session on r/NASCAR, where Briscoe directly addressed questions about his sponsorship future.

The decision marks the end of a successful three-year partnership between Mahindra Tractors and Briscoe at SHR. The relationship began in 2022 when Mahindra joined as the anchor partner for Briscoe’s No. 14 Ford Mustang during his sophomore season. Over the years, Mahindra demonstrated increasing commitment to the program, expanding from 15 races in 2022 to 16 in 2023, and further increasing to 18 races for the 2024 season.

During their partnership, Mahindra witnessed significant success, including Briscoe’s maiden NASCAR Cup Series victory at Phoenix Raceway in 2022. As primary sponsor, the company has been present for seven top-five and 13 top-ten finishes across 49 events. The partnership also produced memorable marketing content, including popular television commercials featuring NASCAR legend Tony Stewart.

The sponsorship situation has been impacted by broader changes in the NASCAR landscape. Following the announcement of Stewart-Haas Racing’s closure after the 2024 season, Briscoe secured a position with Joe Gibbs Racing, taking over the No. 19 Toyota Camry XSE from retiring veteran Martin Truex Jr. However, with Bass Pro Shops already committed as the majority primary sponsor for the No. 19 car in 2025, opportunities for additional primary sponsors became limited.

The future of Mahindra Tractors’ involvement in NASCAR remains uncertain. The company could potentially explore partnerships with other teams in the NASCAR Cup Series or choose to redirect its marketing investments elsewhere. Their successful track record in the sport, combined with their innovative marketing approach, could make them an attractive partner for other NASCAR organizations looking to fill sponsorship gaps.

This development highlights the complex nature of NASCAR sponsorships, where team changes and existing partnership agreements can significantly impact long-standing sponsor relationships, even when they have proven successful on and off the track.