A fresh chapter in NASCAR history began today as the iconic No. 47 team announced its transformation from JTG Racing to Hyak Motorsports, reflecting new ownership and a reinvigorated vision for the future. The rebrand, effective immediately, marks the latest evolution for the team under principal owner Gordon Smith, who acquired majority ownership at the conclusion of the 2023 season.

The organization’s new identity carries deep cultural significance, with “HYAK” meaning “fast” in Chinook Jargon, a trade language of the Pacific Northwest that incorporates terms from Chinook, Chehalis, and various other indigenous languages. This thoughtful naming choice reflects both the team’s racing aspirations and its connection to cultural heritage.

“Becoming the owner of Hyak Motorsports brings an exciting opportunity,” said Smith, who serves as team owner and CEO. “I look forward to building on the team’s accomplishments, investing in its future, and driving toward new successes in partnership with our fans, sponsors, and team members.”

The ownership structure maintains continuity through co-owners Brad Daugherty, Mark Hughes, and Ernie Cope, all of whom remain committed to elevating the team’s performance while preserving its established legacy. “I’m really excited about 2025 as our company continues to evolve,” said Daugherty. “Our goal is to compete and win races at the highest level of NASCAR. The name change signifies that commitment and desire to be our very best.”

The timing of this transformation follows a period of notable success for the organization. The team has achieved victories in each of the past two seasons, including a crowning achievement at the 2023 Daytona 500 with driver Ricky Stenhouse Jr., who will continue to pilot the No. 47 Chevrolet Camaro in 2025.

“This rebrand is exciting for the team and myself,” said Stenhouse. “I’m excited for everyone to see the rebrand this offseason and in 2025. The team has won the most iconic of races with the Daytona 500, so this is just a continuation of building its legacy.”

Co-owner Ernie Cope emphasized that while the name may be changing, the team’s competitive spirit remains unchanged. “2025 will begin a new era for this company,” Cope stated. “We’re still committed to being a winning team with Ricky and the entire No. 47 crew. This is just the next step in elevating the team to another level.”

Fans will get their first look at the rebranded team in action at the NASCAR Clash at Bowman Gray on February 2, 2025, at Bowman Gray Stadium in Winston-Salem, North Carolina. The event will mark the debut of this new chapter in the team’s storied history, as Hyak Motorsports aims to build upon its recent success while forging a distinct identity in NASCAR’s competitive landscape.

As the team enters its third season under current management, the rebrand represents more than just a name change—it symbolizes a commitment to innovation, performance enhancement, and deeper fan engagement, while honoring the cultural significance of its new identity.