DUDE Wipes will partner with Beard Motorsports as the primary sponsor on the No. 62 Chevrolet Camaro driven by Anthony Alfredo for the GEICO 500 NASCAR Cup Series race at Talladega Superspeedway on April 21, 2024.

DUDE Wipes, founded by a group of friends in Chicago, produces extra large flushable wipes designed as an alternative to dry toilet paper for adults. “We are thrilled for the opportunity to partner with Beard Motorsports and Anthony Alfredo,” said Ryan Meegan, co-founder of DUDE Wipes.

This will mark DUDE Wipes’ first Cup Series primary sponsorship of the 2024 season after previously appearing on Alfredo’s car in the Xfinity Series.

“I met the DUDE Wipes team when I first started my career in the national series and they have been nothing but a pleasure to work with,” said Alfredo. “This started as a one-race deal in the Xfinity Series and they are now the cornerstone sponsor for my full-time Xfinity effort.”

For the family-owned Beard Motorsports, the partnership is a good fit according to Amie Beard, executive vice president. “Our family loves everything about racing – the competition, the atmosphere – and we have fun being a part of this sport. This partnership with DUDE Wipes is still very new but it just feels like the perfect partner for us at Talladega.”

The partnership between DUDE Wipes and Beard Motorsports represents an entertaining crossover between the fun, irreverent personal care brand and the family-owned NASCAR team looking to make its mark. With the iconic Talladega Superspeedway serving as the backdrop, all eyes will be on the No. 62 DUDE Wipes Chevrolet Camaro as Alfredo takes the green flag for the GEICO 500. While the on-track performance remains to be seen, the alliance is already injecting some lighthearted energy into the Cup Series garage area. Fans can expect this memorable collaboration to deliver an engaging experience both on and off the racetrack.